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Of
all the tools and options at the hand of a marketing executive,
the most exciting, versatile and challenging is the trade show.
Many executives agree, a good show that is well planned will
increase the profitability of the organization dramatically.
A good trade show is the best way to develop direct contact
with potential customers and renew relationships with old customers.
A good trade show gives you the ability to make an immediate
impression in mass volume. A poorly planned and executed show
is one of the most concentrated wastes of money ever created
except for a computer mistake. This guide could be the most
important document for your show. |
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Ask yourself these questions: |
- Where else can you
visit with so many buyers and sellers in such a concentrated
time span?
- Where else can you
see what the competition is doing under one roof?
- How many hours would
it take to accomplish what you may accomplish at a trade
show with a well organized plan?
- How can you maximize
your investment in trade shows?
- What are your priorities?
If
you don't develop a good plan and budget based on your ultimate
goals, then you will be better off standing out in front of
the convention center handing out $100 bills. |
THE ULTIMATE GUIDE TO SUCCESSFUL
T R A D E S H O W M A R K E T I
N G
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Frank Candy
10151 University Blvd. # 197
Orlando, Florida 32817
407-826-4248 fax 407-629-7752
www.frankcandy.com
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