Background:

This program has been presented since 1976 over 2,000 times, and updated over 2,000 times . . . because it is constantly changing. Marketing is an evolving art and science that business people must be up to date and strategically thinking, planning and acting upon to have a competitive advantage in the marketplace.

Purpose:

To learn how to apply the latest marketing strategies, plus tips, ideas, and suggestions that work.

Topics covered:

Identify market niches - How to research, identify and evaluate opportunities for the future. This is a module that can be highly customized for the client and group.

Niche opportunities: Within niches there are specific windows of opportunity that smart people with good timing will recognize and profit from.

Promotion Strategies: The field of public relations and promotions is changing fast. Technology is driving the changes, and Gen X and Gen Y are making traditional promotions obsolete. The Baby Boomers are becoming empty nesters and changing the way they think, act and buy. It's a whole new game with ways to reach and develop relationships with target consumers to encourage use of products/services offered. Are you ready? Do you have a strategy? This module is customized for each client and group.

Collaborative Marketing Strategies:
Many marketing channels/opportunities require innovative strategies and skill sets that constantly evolve. Are you ready and planning ahead?

Innovative Sales strategies: Connecting with the customer or client. For low tech and high tech groups and companies. In this module the following five key issues are covered.

Innovative marketing, sales and service is the constant development and education of a prospect, partner, client, or customer, for the life of the business relationship, on the advantages, benefits, and self-serving results to them, your business, your product, or your service brings them; that no one else does or can or will do for them.

Marketing strategy includes the intelligently formulated process, of increasing their demand, or their desire, for your product or service.

Marketing is the strategic process of bringing them to closure, and continuing action of the process.

Great service involves creating a level of loyalty that is worthy of devotion.

Constant innovation will and commitment will transcend conventional marketing to create better opportunities.

These programs define the new economy. It's about fresh ideas, creative strategies for success and how to compete in the future.

As a business speaker, Frank Candy utilizes customized programs to unlock the secrets of great innovation, mastering creativity, marketing, increased sales and world-class customer service. Frank explains what to do and how to do it. With 25 years of experience in getting real results where they count… on the bottom line. This successful CEO keeps audiences on the edge of their seats as they earn the principles and secrets of innovation, creativity, success, happiness and achievement.

As the innovation expert, Frank Candy is available for: professional motivational speaker events and media interviews. Frank Candy produces customized keynote, seminars and programs, delivering what you want and need - real-world ideas that produce great results!

Frank Candy is an expert at innovation, a master of creativity, motivational speaker, professional keynote speaker specializing in business, sales and customer service. Increase your business sales and improve customer relationship with Frank Candy, motivational speaker.

Frank Candy's keynote speech to our executives, managers and franchise owners exceeded all our expectations. As our keynote speaker, Frank Candy set the perfect tone, and as our motivational speaker, what he delivered was
right on target, with style and class. As a professional speaker, Frank Candy got right to the core of the enterprise development issues and included customized research, information and analysis, plus his valuable wisdom we could all use. The audience told me they took a ton of notes, and want him back soon. Mr. Eldridge, Exec. Dir.

In a 'reader's choice' survey for Corporate Meetings and Incentives Magazine, the readers of CM & I selected Frank Candy, MBA, CPC as one of their favorite professional speakers in America. Frank Candy is an expert at giving audiences what they came for: ideas and answers to improve the bottom line.

"Frank Candy does not tell people how to think. Frank Candy gives his audiences questions that inspires them to think strategically and way outside of the box about big picture solutions." Wall Street Journal

Your talk on the Carnival Cruise Ship, SS Ecstasy was great. You did it just the way we wanted it. When you made the point about looking past first impressions and looking for
the good in everyone and having the right attitude... it was the prefect way to tie it all together. The entire group loved your show. Thanks so much. Gary Tharaldson. - Fargo, N.D.
Tharaldson Enterprises

Thank you again for working with us on the MPI meeting. You did a great job! I heard lots of great feedback. - - - Here is some of it - It was great to have a tangible take away for the program. Very good speaker. Picked up some information that I didn't know which made it more worthwhile I would have loved to have a longer session with our speaker, Frank Candy. I think the content and entertainment level was great. Frank Candy was wonderful! Not only was he informative of the negotiations on contracts as a process, he was an outstanding motivational speaker. I loved it!
Tara Liaschenko, CEO
The Link Event Professionals, Inc.
St.Petersburg, Florida